Market Insight: Consumers have an affinity for the original Audi TT.
Product Insight: In 2015 Audi is relaunching the TT, a car even more thrilling than the first.
Idea: You Dare or You Don’t (global campaign line) – This launch event dared Audi dealers and our super-fans to jump out of a plane, all in the name of TT. Ideally we wanted to throw the car out too, but when the authorities declined, we settled for the client instead.
